SO SHERMAN founder Orit Sherman Nahari is an interior designer who specializes in custom home styling. Orit holds a B.A. in visual communication and is the artistic spirit that inspires the brand’s creative team, which includes top industrial and graphic designers, as well as leading color and trend consultants.

Orit says:

“Our family’s metal processing plant, founded by my father, represents the landscape of my childhood. Much of my childhood and teenage years were spent within its grayish corridors, lost in colorful daydreams about art and creativity. When I completed my degree in visual communication, I was finally ready to set out on my quest to achieve these dreams. Naturally, my father opened the door to my first success. Thanks to him and a talented team of engineers from the plant, I was able to begin designing my own modest line of products, which sold well at galleries and fairs.

Later in my career, I decided to study interior design and home styling. In this new field of expertise, I always made sure my plans and designs combined furniture with art. As the years went by and my experience grew, I became more and more interested in returning to my roots and working with the materials that I called ‘home’ and would anchor me. But this time, I would be older and wiser – I would return as an artist and designer.

For me, SO SHERMAN is proof that if you follow your dreams, you can achieve them.

My dream features colorful, smooth metal with rounded corners; a product that changes to suit any space and any taste, and always looks as if it were custom-made for the customer. It’s a dream into which I poured all the contrasting colors, textures, shades, and moods, to create a rich selection of products that are constantly being renewed. It’s the very same dream that I chased as a little girl, and I’m sure that if only he were here to see it, my father would be brimming with joy and pride.”